College Administrator how-to

How to Plan an Admissions Recruiting Cycle

Recruiting is a year-long plan.

Updated By the Career Education Institute Curriculum Team
Quick answer

Recruiting is a year-long plan. In short: set; pick; plan, then complete the remaining steps below.

Step by step

  1. Set enrollment goals.

  2. Pick target markets.

  3. Plan visits and events.

  4. Build a communication plan.

  5. Track applications.

  6. Follow up with admitted students.

Safety reminders for college administrators

  • Follow Clery Act safety reporting
  • Follow Title IX procedures
  • Protect student records under FERPA
  • Support campus emergency plans

Registrar · Enrollment management · Retention rate · Yield · Degree audit · Accreditation: see the full college administrator glossary.

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