Job description template
Public Relations Manager Job Description Template
A copy-ready public relations manager job description with responsibilities, qualifications, skills and pay guidance: customize it for your company in minutes.
Copy the template below, replace the bracketed fields and tailor duties to your workplace. For pay, national BLS data shows public relations managers earn a median of $146,910 ($70.63/hour); the middle 50% earn $106,580–$204,520.
Job title
Public Relations Manager
Job summary
[Company name] is seeking a dependable public relations manager to join our team in [city, state]. In this role, you will set communications strategy, manage media relations and support our team’s commitment to safety, quality and service.
Responsibilities
- Set communications strategy
- Manage media relations
- Lead crisis communications
- Oversee campaigns
- Write executive messages
- Lead PR staff
- Measure results
- Follow company policies, safety procedures and applicable regulations
Required qualifications
- Bachelor's degree
- Working knowledge of communications strategy and media relations
- Judgment and leadership
- [Add role-specific requirements, such as driver’s license or ability to pass a background check, if job-related]
Preferred qualifications
- APR
- CFRE
- Crisis communications training
- Experience with media databases
Skills
- Crisis communications
- Writing
- Social media
- Measurement
- Persuasion
- Calm under pressure
Work environment and schedule
PR managers work in offices, agencies and at events. Full time, often with evening events and crisis calls.
Pay and benefits
$[min]–$[max] per [hour/year], depending on experience. [List benefits: health insurance, paid time off, retirement plan, training and certification support.]
Equal opportunity
[Company name] is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law, and we provide reasonable accommodations upon request.
Tips for a public relations manager job posting that attracts applicants
- Use the title candidates search for. “Public Relations Manager” is the clearest; alternates include PR Manager, Communications Director, Media Relations Manager.
- Show the pay range. Postings with pay get more qualified applicants, and a growing number of states and cities require pay ranges in job postings.
- Separate must-haves from nice-to-haves. Long requirement lists discourage qualified candidates, especially career changers.
- Describe a real day. Borrow from our day in the life of a public relations manager so applicants self-select accurately.
- Mention training. Highlighting structured onboarding: such as Public Relations Manager training: widens your applicant pool.
Next steps
Screen and interview with our Public Relations Manager hiring guide, then onboard with the 30-60-90 day plan.