Onboarding plan

Sales Manager Onboarding Plan (30-60-90 Days)

A practical, printable plan to take a new sales manager from first day to full productivity.

Updated By the Career Education Institute Curriculum Team
Sales Manager onboarding at a glance

Week one covers orientation, safety and shadowing. Days 1–30 build vocabulary and supervised practice on core procedures; days 31–60 move to independent work with competency sign-offs; days 61–90 focus on full productivity, cross-training and a credential plan.

Before day one

  • Confirm start date, schedule, pay and supervisor in writing
  • Verify required credentials: Certified Sales Leader, Certified Sales Professional (CSP) (as applicable)
  • Prepare equipment and access: CRM systems; sales analytics dashboards; spreadsheets; video conferencing
  • Assign a buddy or preceptor
  • Enroll the new hire in Sales Manager training so foundations are covered before or during week one

Week one: orient and protect

  • Workplace tour, emergency procedures and incident reporting
  • Follow ethical sales practices
  • Protect customer and employee data
  • Manage team stress and burnout
  • Travel safely
  • Shadow an experienced sales manager through a full shift
  • Training modules 1–3: role foundations, a day on the job and essential vocabulary (15 terms)

Days 1–30: learn

Goal: perform core tasks safely under supervision.

  • Supervised practice: run a weekly pipeline review
  • Supervised practice: coach a sales rep
  • Supervised practice: build a sales forecast
  • Training modules 4–7: duties, step-by-step tasks, tools and safety
  • 30-day check-in: confidence, questions and early wins

Days 31–60: contribute

Goal: handle a regular workload independently.

  • Hire, train and coach sales reps: independently
  • Set quotas and territories: independently
  • Review pipelines and forecasts: independently
  • Analyze sales performance data: independently
  • Competency sign-offs completed (see checklist below)
  • Training final knowledge check and certificate of completion
  • 60-day check-in

Days 61–90: own

Goal: full productivity and a growth plan.

  • Meet productivity and quality targets for the role
  • Begin cross-training on a secondary task
  • Agree on a credential goal (for example, Certified Sales Leader)
  • Discuss the career path: Sales Representative → Sales Team Lead → Sales Manager
  • 90-day review

Competency checklist

Skill or taskTrainedObservedSigned off
Run a Weekly Pipeline Review
Coach a Sales Rep
Build a Sales Forecast
Sales forecasting
Pipeline management
Coaching
Hiring

How to measure onboarding success

  • Time to independent shifts or first sale
  • Sales per hour, conversion or quota attainment
  • Customer satisfaction scores
  • 30- and 90-day retention

How Sales Manager training maps to this plan

  1. Introduction to the Sales Manager Role
  2. A Day on the Job
  3. Essential Sales Manager Vocabulary
  4. Core Duties and Responsibilities
  5. Common Tasks, Step by Step
  6. Tools, Equipment and Technology
  7. Safety, Compliance and Professional Standards
  8. Skills Employers Look For
  9. Launching Your Sales Manager Career
  10. Final Knowledge Check
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