A good cover letter is three or four short paragraphs: open with the role and a hook, show how your experience matches the employer’s top needs with one or two specific examples, explain your motivation (especially if changing careers) and close with a clear next step. Keep it under one page and tailor it to each job.
Do cover letters still matter?
Not every employer reads them, but many do, especially for smaller employers, competitive roles and career changers. A short, specific letter can explain what your resume can’t.
The four-paragraph structure
- Opening: Name the role and why you’re excited about this employer specifically.
- Match: Show how you meet their top one or two needs with a concrete example.
- Motivation: Explain your interest in the field, especially important if you’re changing careers.
- Close: Thank them and state your next step.
Template
Tips
- Address a real person when you can find the name.
- Don’t repeat your resume: add context and personality.
- Keep it to 250–400 words.
- Proofread aloud.
Frequently asked questions
Should I write a cover letter if it’s optional?
Yes, if you can make it specific. A tailored letter can set you apart, especially for career changers.
How long should a cover letter be?
Under one page, usually 250 to 400 words.
Keep reading
How to Write a Resume That Gets Interviews
Step-by-step resume guide: the best format, what to include in each section, how to write results-focused bullet points, beat applicant tracking systems and avoid common mistakes.
How to Write a Career Change Resume
How to write a resume when changing careers: the best format, a strong summary, leading with skills and training, translating past experience and a before-and-after example.
Job Interview Tips: How to Prepare and Stand Out
How to prepare for a job interview: researching the employer, answering common questions with the STAR method, questions to ask, what to wear and how to follow up.