How to Create a Mood Board

Step by step

1. Review the creative brief.

2. Collect images, colors and type.

3. Group by theme.

4. Remove weak or off-brand items.

5. Add notes.

6. Present and get feedback.

Safety reminders for art directors

• Manage team workload to prevent burnout
• Respect licensing for images and fonts
• Follow set safety on shoots
• Protect client confidentiality

Key terms

Concept · Mood board · Brand identity · Creative brief · Comp · Copywriter: see the full art director glossary.

More art director how-to guides

• How to give design feedback
• How to present a campaign to a client