Art Director how-to
How to Present a Campaign to a Client
Strong presentations win approval.
Quick answer
Strong presentations win approval. In short: restate; explain; show, then complete the remaining steps below.
Step by step
Restate the client’s goals.
Explain the insight.
Show the concept in context.
Walk through executions.
Answer questions.
Agree on next steps.
Safety reminders for art directors
- Manage team workload to prevent burnout
- Respect licensing for images and fonts
- Follow set safety on shoots
- Protect client confidentiality
Key terms
Concept · Mood board · Brand identity · Creative brief · Comp · Copywriter: see the full art director glossary.