Glossary
Visual Merchandiser Terms & Vocabulary
15 essential visual merchandiser terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key visual merchandiser vocabulary
These 15 terms come up constantly in visual merchandiser training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- Color blocking
- Grouping products by color.
- Cross-merchandising
- Displaying related items together.
- Endcap
- A display at the end of an aisle.
- Fixture
- Furniture that holds products.
- Floor set
- A new store layout.
- Focal point
- The area that draws the eye first.
- Lighting
- Directing light to highlight products.
- Planogram
- A diagram showing product placement.
- Prop
- An item used to support a display theme.
- Pyramid display
- Products arranged in a triangle shape.
- Rule of three
- Grouping items in threes for balance.
- Sightline
- What shoppers see from a spot.
- Signage
- Signs and graphics.
- Visual standards
- Brand rules for displays.
- Window dressing
- Designing store windows.
Practice these terms
Test yourself with the free Visual Merchandiser practice test: it includes vocabulary questions built from this list. For a complete course, see Visual Merchandiser training.
Browse terms from every career in our career glossary.