Job description template
Advertising Sales Agent Job Description Template
A copy-ready advertising sales agent job description with responsibilities, qualifications, skills and pay guidance: customize it for your company in minutes.
Copy the template below, replace the bracketed fields and tailor duties to your workplace. For pay, national BLS data shows advertising sales agents earn a median of $64,820 ($31.16/hour); the middle 50% earn $47,020–$99,990.
Job title
Advertising Sales Agent
Job summary
[Company name] is seeking a dependable advertising sales agent to join our team in [city, state]. In this role, you will prospect for advertising clients, learn client marketing goals and support our team’s commitment to safety, quality and service.
Responsibilities
- Prospect for advertising clients
- Learn client marketing goals
- Recommend media packages
- Prepare proposals and pricing
- Negotiate contracts
- Coordinate ad creative and scheduling
- Report results and renew accounts
- Follow company policies, safety procedures and applicable regulations
Required qualifications
- High school diploma or equivalent
- Working knowledge of media planning and audience data
- Persuasion and communication
- [Add role-specific requirements, such as driver’s license or ability to pass a background check, if job-related]
Preferred qualifications
- IAB Digital Media Sales certification
- Google Ads certifications
- Meta Certified Media Buying
- Experience with CRM systems
Skills
- Proposal writing
- Negotiation
- Digital advertising
- CRM management
- Creativity
- Persistence
Work environment and schedule
Agents work in offices, remotely and at client locations, with phone and video meetings. Most work full-time with flexible hours and month-end deadlines.
Pay and benefits
$[min]–$[max] per [hour/year], depending on experience. [List benefits: health insurance, paid time off, retirement plan, training and certification support.]
Equal opportunity
[Company name] is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law, and we provide reasonable accommodations upon request.
Tips for a advertising sales agent job posting that attracts applicants
- Use the title candidates search for. “Advertising Sales Agent” is the clearest; alternates include Media Sales Representative, Ad Sales Executive, Digital Advertising Sales Rep.
- Show the pay range. Postings with pay get more qualified applicants, and a growing number of states and cities require pay ranges in job postings.
- Separate must-haves from nice-to-haves. Long requirement lists discourage qualified candidates, especially career changers.
- Describe a real day. Borrow from our day in the life of an advertising sales agent so applicants self-select accurately.
- Mention training. Highlighting structured onboarding: such as Advertising Sales Agent training: widens your applicant pool.
Next steps
Screen and interview with our Advertising Sales Agent hiring guide, then onboard with the 30-60-90 day plan.
