Day in the life
A Day in the Life of an Advertising Sales Agent
What advertising sales agents actually do from the start of a shift to the end: the tasks, tools, schedule and realities of the job.
What is a typical day like for an advertising sales agent?
Review campaign performance for active clients. From there, the day usually includes prospect for advertising clients, learn client marketing goals, and recommend media packages. Most work full-time with flexible hours and month-end deadlines.
Hour by hour: a typical shift
No two days are identical, but this timeline reflects a realistic day for an advertising sales agent working full time.
- Review campaign performance for active clients.
- Call local businesses about a summer promotion.
- Meet a car dealer to propose a digital and radio package.
- Prepare a proposal with audience data.
- Coordinate ad creative with the production team.
- Send a performance report and pitch a renewal.
- Update the CRM.
Where advertising sales agents work
Agents work in offices, remotely and at client locations, with phone and video meetings.
Hours and schedule
Most work full-time with flexible hours and month-end deadlines.
Tasks you’ll do most often
- Prospect for advertising clients
- Learn client marketing goals
- Recommend media packages
- Prepare proposals and pricing
- Negotiate contracts
- Coordinate ad creative and scheduling
- Report results and renew accounts
Tools you’ll use every day
- CRM systems
- Media planning tools
- Audience research platforms
- Ad management systems
- Presentation software
- Analytics dashboards
The best and hardest parts of the job
What people like
- Commission earning potential
- Creative industry
- Variety of clients
- Remote options
What’s hard
- Declining employment in traditional media
- Sales quotas
- Rejection
- Income can vary
You’ll likely thrive if…
- I like marketing and advertising
- I enjoy sales
- I’m creative
- I can handle rejection
- I like working with businesses
- I want commission earnings
Not sure? Take the free Advertising Sales Agent fit quiz or the Career Match Quiz.
Staying safe on the job
- Follow advertising laws and truth-in-advertising rules
- Protect client data
- Avoid overpromising results
- Travel safely to client meetings