Glossary
Advertising Sales Agent Terms & Vocabulary
15 essential advertising sales agent terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key advertising sales agent vocabulary
These 15 terms come up constantly in advertising sales agent training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- Campaign flight
- The period an ad runs.
- CPM
- Cost per thousand impressions.
- CTR
- Click-through rate.
- Daypart
- A time segment in broadcasting.
- Demographics
- Audience characteristics.
- Frequency
- How often people see an ad.
- Impressions
- Times an ad is shown.
- Insertion order
- A contract for ad placement.
- Inventory
- Available ad space.
- Makegood
- Replacement ads for missed placements.
- Media kit
- Information about a media outlet’s audience.
- Programmatic
- Automated digital ad buying.
- Rate card
- Published advertising prices.
- Reach
- Number of people who see an ad.
- Renewal
- Continuing an ad contract.
Practice these terms
Test yourself with the free Advertising Sales Agent practice test: it includes vocabulary questions built from this list. For a complete course, see Advertising Sales Agent training.
Browse terms from every career in our career glossary.