Free practice test

Advertising Sales Agent Practice Test

Check what you know about the advertising sales agent job with 15 free questions and instant explanations.

Updated By the Career Education Institute Curriculum Team
About this practice test

15 multiple-choice questions on advertising sales agent knowledge, safety and vocabulary. Submit to see your score and explanations, or open any question’s answer as you go. Nothing is saved or shared.

Question 1 of 15CPM means:
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Answer: Cost per thousand impressions. Cost per mille.

Question 2 of 15Reach is:
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Answer: Number of people who see an ad. Unique audience.

Question 3 of 15An insertion order is:
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Answer: A contract for ads. It contracts ad placement.

Question 4 of 15Programmatic advertising is:
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Answer: Automated digital buying. Automated buying.

Question 5 of 15A makegood:
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Answer: Replaces missed ads. It compensates for missed placements.

Question 6 of 15Which term matches this definition: “Automated digital ad buying.”
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Answer: Programmatic. Programmatic: Automated digital ad buying.

Question 7 of 15What does “Daypart” mean?
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Answer: A time segment in broadcasting.. Daypart: A time segment in broadcasting.

Question 8 of 15Which term matches this definition: “Information about a media outlet’s audience.”
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Answer: Media kit. Media kit: Information about a media outlet’s audience.

Question 9 of 15What does “Renewal” mean?
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Answer: Continuing an ad contract.. Renewal: Continuing an ad contract.

Question 10 of 15Which term matches this definition: “Cost per thousand impressions.”
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Answer: CPM. CPM: Cost per thousand impressions.

Question 11 of 15What does “Insertion order” mean?
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Answer: A contract for ad placement.. Insertion order: A contract for ad placement.

Question 12 of 15Which term matches this definition: “Number of people who see an ad.”
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Answer: Reach. Reach: Number of people who see an ad.

Question 13 of 15What does “Inventory” mean?
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Answer: Available ad space.. Inventory: Available ad space.

Question 14 of 15Which term matches this definition: “Times an ad is shown.”
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Answer: Impressions. Impressions: Times an ad is shown.

Question 15 of 15What does “Demographics” mean?
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Answer: Audience characteristics.. Demographics: Audience characteristics.

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