Advertising Sales Agent how-to

How to Build an Advertising Proposal

Good proposals connect media to client goals.

Updated By the Career Education Institute Curriculum Team
Quick answer

Good proposals connect media to client goals. In short: learn; choose; show, then complete the remaining steps below.

Step by step

  1. Learn the client’s goals and audience.

  2. Choose the right media mix.

  3. Show audience data and reach.

  4. Set a budget and schedule.

  5. Estimate results.

  6. Present clearly and ask for the order.

Safety reminders for advertising sales agents

  • Follow advertising laws and truth-in-advertising rules
  • Protect client data
  • Avoid overpromising results
  • Travel safely to client meetings

Impressions · CPM · Reach · Frequency · Insertion order · Rate card: see the full advertising sales agent glossary.

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