Advertising Sales Agent how-to

How to Calculate CPM

CPM helps compare media costs.

Updated By the Career Education Institute Curriculum Team
Quick answer

CPM helps compare media costs. In short: find; find; divide, then complete the remaining steps below.

Step by step

  1. Find the total cost of the ad buy.

  2. Find the number of impressions.

  3. Divide cost by impressions.

  4. Multiply by 1,000.

  5. Compare with other options.

  6. Explain value, not just price.

Safety reminders for advertising sales agents

  • Follow advertising laws and truth-in-advertising rules
  • Protect client data
  • Avoid overpromising results
  • Travel safely to client meetings

Impressions · CPM · Reach · Frequency · Insertion order · Rate card: see the full advertising sales agent glossary.

More advertising sales agent how-to guides

Learn this in Advertising Sales Agent trainingTake the practice test
Enroll in trainingTake fit quiz