Advertising Sales Agent how-to

How to Report Campaign Results

Clear reports lead to renewals.

Updated By the Career Education Institute Curriculum Team
Quick answer

Clear reports lead to renewals. In short: gather; compare; highlight, then complete the remaining steps below.

Step by step

  1. Gather performance data.

  2. Compare results to goals.

  3. Highlight wins.

  4. Explain any issues.

  5. Recommend next steps.

  6. Pitch the renewal.

Safety reminders for advertising sales agents

  • Follow advertising laws and truth-in-advertising rules
  • Protect client data
  • Avoid overpromising results
  • Travel safely to client meetings

Impressions · CPM · Reach · Frequency · Insertion order · Rate card: see the full advertising sales agent glossary.

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