Job description template

Digital Marketing Specialist Job Description Template

A copy-ready digital marketing specialist job description with responsibilities, qualifications, skills and pay guidance: customize it for your company in minutes.

Updated By the Career Education Institute Curriculum Team
How to use this template

Copy the template below, replace the bracketed fields and tailor duties to your workplace. For pay, national BLS data shows digital marketing specialists earn a median of $78,760 ($37.87/hour); the middle 50% earn $58,350–$108,310.

Job title

Digital Marketing Specialist

Job summary

[Company name] is seeking a dependable digital marketing specialist to join our team in [city, state]. In this role, you will plan and execute digital marketing campaigns, optimize websites and content for search engines (SEO) and support our team’s commitment to safety, quality and service.

Responsibilities

  • Plan and execute digital marketing campaigns
  • Optimize websites and content for search engines (SEO)
  • Manage paid search and social ad campaigns
  • Create and schedule social media and email content
  • Track results with analytics and UTM parameters
  • Run A/B tests to improve conversion rates
  • Report on performance and recommend improvements
  • Follow company policies, safety procedures and applicable regulations

Required qualifications

  • Bachelor's degree
  • Working knowledge of seo and paid search and social advertising
  • Creativity and analytical thinking
  • [Add role-specific requirements, such as driver’s license or ability to pass a background check, if job-related]

Preferred qualifications

  • Google Ads certifications
  • Google Analytics certification
  • HubSpot Academy certifications
  • Experience with google Ads and Meta Ads Manager

Skills

  • Google Analytics 4
  • Email marketing
  • Content writing
  • A/B testing and conversion optimization
  • Clear writing
  • Curiosity

Work environment and schedule

Digital marketers work for agencies, businesses, nonprofits and as freelancers. The work is computer-based and frequently remote or hybrid. Usually full-time; campaign launches and deadlines can mean extra hours.

Pay and benefits

$[min]–$[max] per [hour/year], depending on experience. [List benefits: health insurance, paid time off, retirement plan, training and certification support.]

Equal opportunity

[Company name] is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law, and we provide reasonable accommodations upon request.

Tips for a digital marketing specialist job posting that attracts applicants

  • Use the title candidates search for. “Digital Marketing Specialist” is the clearest; alternates include Marketing Specialist, SEO Specialist, PPC Specialist.
  • Show the pay range. Postings with pay get more qualified applicants, and a growing number of states and cities require pay ranges in job postings.
  • Separate must-haves from nice-to-haves. Long requirement lists discourage qualified candidates, especially career changers.
  • Describe a real day. Borrow from our day in the life of a digital marketing specialist so applicants self-select accurately.
  • Mention training. Highlighting structured onboarding: such as Digital Marketing Specialist training: widens your applicant pool.

Next steps

Screen and interview with our Digital Marketing Specialist hiring guide, then onboard with the 30-60-90 day plan.

Team pricing