Technology training

Digital Marketing Specialist Training

Learn what digital marketing specialists do and how they do it: a semi-in-depth, practical course covering the role, vocabulary, common procedures, safety and career launch.

Updated By the Career Education Institute Curriculum Team
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What you’ll learn in Digital Marketing Specialist training

A practical, general introduction to the digital marketing specialist job: what the role involves, 15+ key terms, how to perform common tasks such as set up UTM tracking for a campaign and run an a/b test, safety essentials and how to launch your career. Online, self-paced, about 10 hours, $89.99.

  • Tuition
    $89.99
    Volume pricing from 2 seats
  • Length
    10 hours
    10 modules
  • Format
    Online
    Self-paced, any device
  • Access
    12 months
    LMS access
  • Level
    Beginner
    To intermediate
  • You receive
    Certificate
    Of completion

Learning outcomes

By the end of this course you will be able to:

  • Explain what a digital marketing specialist does day to day, where they work and how the role fits into the team
  • Use 15+ essential digital marketing specialist terms correctly
  • Walk through set up UTM tracking for a campaign, run an a/b test, and do basic keyword research step by step
  • Identify the tools, equipment and technology used on the job
  • Apply core safety, compliance and professional standards
  • Map your path into the field, including credentials such as Google Ads certifications

Course syllabus

10 modules, about 10 hours in total.

MODULE 01Introduction to the Digital Marketing Specialist Role50 min
  • What digital marketing specialists do and why the role matters
  • Where they work: settings, employers and teams
  • Pay, job outlook and the career ladder
  • Professional and ethical expectations
MODULE 02A Day on the Job35 min
  • A realistic shift, start to finish
  • Schedules, shifts and workload
  • Working with supervisors, coworkers and customers
  • The best and hardest parts of the job
MODULE 03Essential Digital Marketing Specialist Vocabulary1 hr
  • Key term: SEO
  • Key term: SEM / PPC
  • Key term: CTR
  • Key term: Conversion rate
  • Key term: CPC
  • Plus 10 more terms with practice drills
MODULE 04Core Duties and Responsibilities1 hr
  • Plan and execute digital marketing campaigns
  • Optimize websites and content for search engines (SEO)
  • Manage paid search and social ad campaigns
  • Create and schedule social media and email content
  • Track results with analytics and UTM parameters
MODULE 05Common Tasks, Step by Step2 hr 10 min
  • How to set up UTM tracking for a campaign
  • How to run an a/b test
  • How to do basic keyword research
  • Common mistakes and how to avoid them
MODULE 06Tools, Equipment and Technology50 min
  • Google Ads and Meta Ads Manager
  • Google Analytics 4 and Search Console
  • SEO tools such as Ahrefs or Semrush
  • Email platforms such as HubSpot or Mailchimp
  • Content management systems such as WordPress
MODULE 07Safety, Compliance and Professional Standards1 hr 10 min
  • Follow privacy laws and platform policies for data and targeting
  • Get consent where required for email and SMS marketing
  • Follow FTC rules on endorsements and truthful advertising
  • Protect ad account access with MFA
MODULE 08Skills Employers Look For50 min
  • SEO
  • Paid search and social advertising
  • Google Analytics 4
  • Creativity
  • Analytical thinking
MODULE 09Launching Your Digital Marketing Specialist Career50 min
  • Education and training pathways
  • Credential overview: Google Ads certifications
  • Credential overview: Google Analytics certification
  • Resume and interview preparation
  • Your first 90 days on the job
MODULE 10Final Knowledge Check50 min
  • Comprehensive practice exam with explanations
  • Certificate of completion on passing

Who this training is for

  • Students: find out what the digital marketing specialist job is really like before choosing a program or major.
  • Career changers: test-drive the field and build vocabulary and confidence before investing in formal training.
  • New hires and employers: shorten ramp-up time with a consistent foundation for every new digital marketing specialist.

Pricing

$89.99 per learner. Buying for a team? Volume pricing applies automatically from 2 learners.

SeatsDiscount
2 to 101% off
11 to 202% off
21 to 503% off
51 to 1005% off
101 to 2507% off
251 to 5008% off
501 to 1,00010% off

Free preview lessons

Sample the course material for free:

Why train for this career

Digital marketing specialists plan and run online marketing (search engine optimization, paid ads, social media, email and content) and use analytics to attract customers and measure results. BLS reports a median wage of $78,760 (May 2025) and about 82,000 openings per year. Read the full digital marketing specialist career profile or see salary details.

Enroll in Digital Marketing Specialist Training

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Course Digital Marketing Specialist Training · 10 hours · $89.99 per learner

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Digital Marketing Specialist training FAQ
How long is the Digital Marketing Specialist training?
About 10 hours, online, self-paced. You get 12 months of LMS access, so you can learn around work or school.
How much does the Digital Marketing Specialist training cost?
$89.99 per learner. Volume pricing applies automatically from 2 learners, up to 10% off for large groups.
Is the course online?
Yes. The course runs on our online learning platform (LMS). After you enroll, we email your login details.
Will this course make me a licensed or certified digital marketing specialist?
No. This is a general career-preparation course. It does not by itself grant a state license, national certification or academic credit. It is designed to help you understand the job and prepare for the formal training, exams and interviews that follow.
Who is this course for?
Students exploring careers, adults changing careers, new hires who want a faster ramp-up, and employers onboarding digital marketing specialists.
How do I enroll?
Use the enrollment form on this page. It opens a pre-filled email to our team, and we reply with your payment link or invoice and your LMS access. You can also call 1-866-429-6742.
Do you offer group or employer pricing?
Volume pricing from 2 seats. Choose “My team or employees” on the form or visit our employer training page.
What do I receive when I finish?
Certificate of completion from Career Education Institute after you pass the final knowledge check.


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