Free practice test

Digital Marketing Specialist Practice Test

Check what you know about the digital marketing specialist job with 15 free questions and instant explanations.

Updated By the Career Education Institute Curriculum Team
About this practice test

15 multiple-choice questions on digital marketing specialist knowledge, safety and vocabulary. Submit to see your score and explanations, or open any question’s answer as you go. Nothing is saved or shared.

Question 1 of 15CTR is calculated as:
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Answer: Clicks ÷ impressions. Click-through rate = clicks ÷ impressions.

Question 2 of 15ROAS measures:
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Answer: Revenue relative to ad spend. Return on ad spend.

Question 3 of 15In an A/B test you should change:
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Answer: One element. One change isolates its effect.

Question 4 of 15UTM parameters are used to:
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Answer: Track campaign traffic in analytics. UTMs tag traffic sources.

Question 5 of 15Organic traffic comes from:
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Answer: Unpaid search results. Organic means unpaid search.

Question 6 of 15Which term matches this definition: “Return on ad spend: revenue divided by ad cost.”
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Answer: ROAS. ROAS: Return on ad spend: revenue divided by ad cost.

Question 7 of 15What does “CTR” mean?
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Answer: Click-through rate: clicks divided by impressions.. CTR: Click-through rate: clicks divided by impressions.

Question 8 of 15Which term matches this definition: “The stages customers move through from awareness to purchase.”
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Answer: Funnel. Funnel: The stages customers move through from awareness to purchase.

Question 9 of 15What does “Conversion rate” mean?
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Answer: The percentage of visitors who complete a goal.. Conversion rate: The percentage of visitors who complete a goal.

Question 10 of 15Which term matches this definition: “Visitors from unpaid search results.”
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Answer: Organic traffic. Organic traffic: Visitors from unpaid search results.

Question 11 of 15What does “CPC” mean?
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Answer: Cost per click.. CPC: Cost per click.

Question 12 of 15Which term matches this definition: “A profile representing a target customer.”
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Answer: Persona. Persona: A profile representing a target customer.

Question 13 of 15What does “SEM / PPC” mean?
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Answer: Search engine marketing and pay-per-click advertising.. SEM / PPC: Search engine marketing and pay-per-click advertising.

Question 14 of 15Which term matches this definition: “Search engine optimization: improving organic search visibility.”
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Answer: SEO. SEO: Search engine optimization: improving organic search visibility.

Question 15 of 15What does “UTM parameters” mean?
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Answer: Tags added to URLs to track campaign traffic in analytics.. UTM parameters: Tags added to URLs to track campaign traffic in analytics.

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