Digital Marketing Specialist how-to

How to Set Up UTM Tracking for a Campaign

UTM parameters show exactly which campaigns drive results.

Updated By the Career Education Institute Curriculum Team
Quick answer

UTM parameters show exactly which campaigns drive results. In short: decide; set; set, then complete the remaining steps below.

Step by step

  1. Decide a consistent naming convention (lowercase, no spaces).

  2. Set utm_source for where traffic comes from (for example, newsletter or facebook).

  3. Set utm_medium for the channel type (email, cpc, social).

  4. Set utm_campaign for the specific campaign name.

  5. Add utm_content to distinguish links or ad versions if needed.

  6. Build the URLs with a UTM builder and test that they load.

  7. Check traffic in Google Analytics under campaigns.

Safety reminders for digital marketing specialists

  • Follow privacy laws and platform policies for data and targeting
  • Get consent where required for email and SMS marketing
  • Follow FTC rules on endorsements and truthful advertising
  • Protect ad account access with MFA

SEO · SEM / PPC · CTR · Conversion rate · CPC · CPA: see the full digital marketing specialist glossary.

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