How to set up UTM tracking for a campaign
UTM parameters show exactly which campaigns drive results.
7 steps →How-to guides
Digital Marketing Specialist How-To Guides
Step-by-step guides to common digital marketing specialist tasks: the practical side of the job.
Common digital marketing specialist tasks
Step-by-step overviews of tasks digital marketing specialists perform regularly. Use them to understand the job, prepare for training or refresh your memory.
How to run an a/b test
A/B tests replace opinions with evidence.
7 steps →How to do basic keyword research
Keyword research shows what your audience searches for.
7 steps →Before you practice
Learn every core task
Our Digital Marketing Specialist training walks through these procedures and more, alongside vocabulary, safety and career-launch lessons.