Digital Marketing Specialist how-to
How to Do Basic Keyword Research
Keyword research shows what your audience searches for.
Quick answer
Keyword research shows what your audience searches for. In short: brainstorm; use; check, then complete the remaining steps below.
Step by step
Brainstorm topics your customers care about.
Use keyword tools to find related terms, search volume and difficulty.
Check the search results to understand the intent behind each keyword.
Group related keywords into topics for single pages.
Prioritize keywords with good intent, reasonable difficulty and business value.
Map keywords to existing or new pages.
Track rankings and traffic over time.
Safety reminders for digital marketing specialists
- Follow privacy laws and platform policies for data and targeting
- Get consent where required for email and SMS marketing
- Follow FTC rules on endorsements and truthful advertising
- Protect ad account access with MFA
Key terms
SEO · SEM / PPC · CTR · Conversion rate · CPC · CPA: see the full digital marketing specialist glossary.