Job description template
Marketing Manager Job Description Template
A copy-ready marketing manager job description with responsibilities, qualifications, skills and pay guidance: customize it for your company in minutes.
Copy the template below, replace the bracketed fields and tailor duties to your workplace. For pay, national BLS data shows marketing managers earn a median of $166,790 ($80.19/hour); the middle 50% earn $123,020–$216,410.
Job title
Marketing Manager
Job summary
[Company name] is seeking a dependable marketing manager to join our team in [city, state]. In this role, you will research markets, customers and competitors, develop marketing strategies and plans and support our team’s commitment to safety, quality and service.
Responsibilities
- Research markets, customers and competitors
- Develop marketing strategies and plans
- Plan and launch campaigns
- Manage budgets and agencies
- Lead marketing staff
- Measure campaign performance
- Work with sales and product teams
- Follow company policies, safety procedures and applicable regulations
Required qualifications
- Bachelor's degree
- Working knowledge of marketing strategy and digital marketing
- Leadership and creativity
- [Add role-specific requirements, such as driver’s license or ability to pass a background check, if job-related]
Preferred qualifications
- AMA Professional Certified Marketer (PCM)
- Google Ads and Analytics certifications
- HubSpot Inbound Marketing
- Experience with marketing automation platforms such as HubSpot or Marketo
Skills
- Budget management
- Analytics
- Brand management
- Market research
- Communication
- Strategic thinking
Work environment and schedule
Marketing managers work in offices or remotely, with meetings, computer work and occasional travel to events. Most work full-time, with extra hours around launches and events.
Pay and benefits
$[min]–$[max] per [hour/year], depending on experience. [List benefits: health insurance, paid time off, retirement plan, training and certification support.]
Equal opportunity
[Company name] is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law, and we provide reasonable accommodations upon request.
Tips for a marketing manager job posting that attracts applicants
- Use the title candidates search for. “Marketing Manager” is the clearest; alternates include Marketing Director, Brand Manager, Product Marketing Manager.
- Show the pay range. Postings with pay get more qualified applicants, and a growing number of states and cities require pay ranges in job postings.
- Separate must-haves from nice-to-haves. Long requirement lists discourage qualified candidates, especially career changers.
- Describe a real day. Borrow from our day in the life of a marketing manager so applicants self-select accurately.
- Mention training. Highlighting structured onboarding: such as Marketing Manager training: widens your applicant pool.
Next steps
Screen and interview with our Marketing Manager hiring guide, then onboard with the 30-60-90 day plan.