Sales & Retail training

Marketing Manager Training

Learn what marketing managers do and how they do it: a semi-in-depth, practical course covering the role, vocabulary, common procedures, safety and career launch.

Updated By the Career Education Institute Curriculum Team
Enroll nowView syllabus
What you’ll learn in Marketing Manager training

A practical, general introduction to the marketing manager job: what the role involves, 15+ key terms, how to perform common tasks such as build a campaign plan and measure campaign ROI, safety essentials and how to launch your career. Online, self-paced, about 12 hours, $109.99.

  • Tuition
    $109.99
    Volume pricing from 2 seats
  • Length
    12 hours
    10 modules
  • Format
    Online
    Self-paced, any device
  • Access
    12 months
    LMS access
  • Level
    Beginner
    To intermediate
  • You receive
    Certificate
    Of completion

Learning outcomes

By the end of this course you will be able to:

  • Explain what a marketing manager does day to day, where they work and how the role fits into the team
  • Use 15+ essential marketing manager terms correctly
  • Walk through build a campaign plan, measure campaign ROI, and write a product positioning statement step by step
  • Identify the tools, equipment and technology used on the job
  • Apply core safety, compliance and professional standards
  • Map your path into the field, including credentials such as AMA Professional Certified Marketer (PCM)

Course syllabus

10 modules, about 12 hours in total.

MODULE 01Introduction to the Marketing Manager Role1 hr
  • What marketing managers do and why the role matters
  • Where they work: settings, employers and teams
  • Pay, job outlook and the career ladder
  • Professional and ethical expectations
MODULE 02A Day on the Job45 min
  • A realistic shift, start to finish
  • Schedules, shifts and workload
  • Working with supervisors, coworkers and customers
  • The best and hardest parts of the job
MODULE 03Essential Marketing Manager Vocabulary1 hr 10 min
  • Key term: Target audience
  • Key term: Positioning
  • Key term: Value proposition
  • Key term: Marketing mix
  • Key term: Funnel
  • Plus 10 more terms with practice drills
MODULE 04Core Duties and Responsibilities1 hr 10 min
  • Research markets, customers and competitors
  • Develop marketing strategies and plans
  • Plan and launch campaigns
  • Manage budgets and agencies
  • Lead marketing staff
MODULE 05Common Tasks, Step by Step2 hr 40 min
  • How to build a campaign plan
  • How to measure campaign ROI
  • How to write a product positioning statement
  • Common mistakes and how to avoid them
MODULE 06Tools, Equipment and Technology1 hr
  • Marketing automation platforms such as HubSpot or Marketo
  • Google Analytics
  • Ad platforms
  • CRM systems
  • Project management tools
MODULE 07Safety, Compliance and Professional Standards1 hr 25 min
  • Follow advertising and privacy laws
  • Protect customer data
  • Avoid misleading claims
  • Manage team workload
MODULE 08Skills Employers Look For1 hr
  • Marketing strategy
  • Digital marketing
  • Budget management
  • Leadership
  • Creativity
MODULE 09Launching Your Marketing Manager Career1 hr
  • Education and training pathways
  • Credential overview: AMA Professional Certified Marketer (PCM)
  • Credential overview: Google Ads and Analytics certifications
  • Resume and interview preparation
  • Your first 90 days on the job
MODULE 10Final Knowledge Check1 hr
  • Comprehensive practice exam with explanations
  • Certificate of completion on passing

Who this training is for

  • Students: find out what the marketing manager job is really like before choosing a program or major.
  • Career changers: test-drive the field and build vocabulary and confidence before investing in formal training.
  • New hires and employers: shorten ramp-up time with a consistent foundation for every new marketing manager.

Pricing

$109.99 per learner. Buying for a team? Volume pricing applies automatically from 2 learners.

SeatsDiscount
2 to 101% off
11 to 202% off
21 to 503% off
51 to 1005% off
101 to 2507% off
251 to 5008% off
501 to 1,00010% off

Free preview lessons

Sample the course material for free:

Why train for this career

Marketing managers plan and direct marketing programs, research markets, set budgets and lead campaigns that build brands and generate demand for products and services. BLS reports a median wage of $166,790 (May 2025) and about 34,000 openings per year. Read the full marketing manager career profile or see salary details.

Enroll in Marketing Manager Training

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Course Marketing Manager Training · 12 hours · $109.99 per learner

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Marketing Manager training FAQ
How long is the Marketing Manager training?
About 12 hours, online, self-paced. You get 12 months of LMS access, so you can learn around work or school.
How much does the Marketing Manager training cost?
$109.99 per learner. Volume pricing applies automatically from 2 learners, up to 10% off for large groups.
Is the course online?
Yes. The course runs on our online learning platform (LMS). After you enroll, we email your login details.
Will this course make me a licensed or certified marketing manager?
No. This is a general career-preparation course. It does not by itself grant a state license, national certification or academic credit. It is designed to help you understand the job and prepare for the formal training, exams and interviews that follow.
Who is this course for?
Students exploring careers, adults changing careers, new hires who want a faster ramp-up, and employers onboarding marketing managers.
How do I enroll?
Use the enrollment form on this page. It opens a pre-filled email to our team, and we reply with your payment link or invoice and your LMS access. You can also call 1-866-429-6742.
Do you offer group or employer pricing?
Volume pricing from 2 seats. Choose “My team or employees” on the form or visit our employer training page.
What do I receive when I finish?
Certificate of completion from Career Education Institute after you pass the final knowledge check.


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