Free practice test

Marketing Manager Practice Test

Check what you know about the marketing manager job with 15 free questions and instant explanations.

Updated By the Career Education Institute Curriculum Team
About this practice test

15 multiple-choice questions on marketing manager knowledge, safety and vocabulary. Submit to see your score and explanations, or open any question’s answer as you go. Nothing is saved or shared.

Question 1 of 15CAC stands for:
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Answer: Customer acquisition cost. Cost to acquire a customer.

Question 2 of 15Positioning describes:
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Answer: How a brand is perceived versus competitors. It defines brand perception.

Question 3 of 15The marketing mix includes:
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Answer: Product, price, place and promotion. The four Ps.

Question 4 of 15Attribution assigns:
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Answer: Credit to channels. It credits channels.

Question 5 of 15An MQL is:
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Answer: A marketing qualified lead. A lead ready for sales follow-up.

Question 6 of 15Which term matches this definition: “The people a campaign aims to reach.”
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Answer: Target audience. Target audience: The people a campaign aims to reach.

Question 7 of 15What does “MQL” mean?
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Answer: Marketing qualified lead.. MQL: Marketing qualified lead.

Question 8 of 15Which term matches this definition: “Return on investment.”
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Answer: ROI. ROI: Return on investment.

Question 9 of 15What does “CAC” mean?
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Answer: Customer acquisition cost.. CAC: Customer acquisition cost.

Question 10 of 15Which term matches this definition: “A profile of a target customer.”
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Answer: Persona. Persona: A profile of a target customer.

Question 11 of 15What does “Brand awareness” mean?
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Answer: How familiar people are with a brand.. Brand awareness: How familiar people are with a brand.

Question 12 of 15Which term matches this definition: “Assigning credit to marketing channels.”
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Answer: Attribution. Attribution: Assigning credit to marketing channels.

Question 13 of 15What does “Positioning” mean?
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Answer: How a brand is perceived compared with competitors.. Positioning: How a brand is perceived compared with competitors.

Question 14 of 15Which term matches this definition: “Comparing two versions.”
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Answer: A/B test. A/B test: Comparing two versions.

Question 15 of 15What does “Go-to-market” mean?
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Answer: A plan to launch a product.. Go-to-market: A plan to launch a product.

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