Glossary
Marketing Manager Terms & Vocabulary
15 essential marketing manager terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key marketing manager vocabulary
These 15 terms come up constantly in marketing manager training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- A/B test
- Comparing two versions.
- Attribution
- Assigning credit to marketing channels.
- Brand awareness
- How familiar people are with a brand.
- CAC
- Customer acquisition cost.
- Content marketing
- Attracting customers with useful content.
- Funnel
- Stages from awareness to purchase.
- Go-to-market
- A plan to launch a product.
- Lead generation
- Creating interest from potential customers.
- Marketing mix
- Product, price, place and promotion.
- MQL
- Marketing qualified lead.
- Persona
- A profile of a target customer.
- Positioning
- How a brand is perceived compared with competitors.
- ROI
- Return on investment.
- Target audience
- The people a campaign aims to reach.
- Value proposition
- Why customers should choose you.
Practice these terms
Test yourself with the free Marketing Manager practice test: it includes vocabulary questions built from this list. For a complete course, see Marketing Manager training.
Browse terms from every career in our career glossary.