Skills
Marketing Manager Skills & Tools
The technical skills, people skills and tools employers look for in marketing managers, and how to build and show them.
Marketing Managers need technical skills such as marketing strategy, digital marketing, and budget management, plus people skills like leadership and creativity. They also use tools such as Marketing automation platforms such as HubSpot or Marketo and Google Analytics.
Technical (hard) skills
- Marketing strategy
- Digital marketing
- Budget management
- Analytics
- Brand management
- Market research
People (soft) skills
- Leadership
- Creativity
- Communication
- Strategic thinking
Tools, equipment and technology
- Marketing automation platforms such as HubSpot or Marketo
- Google Analytics
- Ad platforms
- CRM systems
- Project management tools
- Design and content tools
Skills in action: common tasks
These step-by-step guides show how marketing managers put their skills to work:
How to show these skills on a resume
- Lead your skills section with the technical skills from the job posting, for example, “Marketing strategy” and “Digital marketing.”
- Prove soft skills with results: instead of listing “leadership,” describe a situation where you used it.
- List credentials such as AMA Professional Certified Marketer (PCM) near the top, with the issuing organization and date.
- Use the employer’s vocabulary. Our marketing manager glossary covers the terms hiring managers expect.
How to build these skills
Formal training, supervised practice and certification are the most direct routes. Our Marketing Manager training introduces each of these skills with plain-language lessons, procedures and a final knowledge check: a strong foundation before hands-on training or your first day.