Marketing Manager how-to
How to Write a Product Positioning Statement
Positioning guides all messaging.
Quick answer
Positioning guides all messaging. In short: define; name; state, then complete the remaining steps below.
Step by step
Define the target customer.
Name the problem.
State the category.
Explain the key benefit.
Describe how you’re different.
Test it with customers.
Safety reminders for marketing managers
- Follow advertising and privacy laws
- Protect customer data
- Avoid misleading claims
- Manage team workload
Key terms
Target audience · Positioning · Value proposition · Marketing mix · Funnel · CAC: see the full marketing manager glossary.