Marketing Manager how-to

How to Measure Campaign ROI

ROI shows what’s working.

Updated By the Career Education Institute Curriculum Team
Quick answer

ROI shows what’s working. In short: track; track; use, then complete the remaining steps below.

Step by step

  1. Track costs, including media and production.

  2. Track results, such as leads and sales.

  3. Use attribution to credit channels.

  4. Calculate ROI.

  5. Compare channels.

  6. Shift budget to what works.

Safety reminders for marketing managers

  • Follow advertising and privacy laws
  • Protect customer data
  • Avoid misleading claims
  • Manage team workload

Target audience · Positioning · Value proposition · Marketing mix · Funnel · CAC: see the full marketing manager glossary.

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