Arts, Media & Design training

Public Relations Specialist Training

Learn what public relations specialists do and how they do it: a semi-in-depth, practical course covering the role, vocabulary, common procedures, safety and career launch.

Updated By the Career Education Institute Curriculum Team
Enroll nowView syllabus
What you’ll learn in Public Relations Specialist training

A practical, general introduction to the public relations specialist job: what the role involves, 15+ key terms, how to perform common tasks such as write a press release and pitch a story to a reporter, safety essentials and how to launch your career. Online, self-paced, about 10 hours, $89.99.

  • Tuition
    $89.99
    Volume pricing from 2 seats
  • Length
    10 hours
    10 modules
  • Format
    Online
    Self-paced, any device
  • Access
    12 months
    LMS access
  • Level
    Beginner
    To intermediate
  • You receive
    Certificate
    Of completion

Learning outcomes

By the end of this course you will be able to:

  • Explain what a public relations specialist does day to day, where they work and how the role fits into the team
  • Use 15+ essential public relations specialist terms correctly
  • Walk through write a press release, pitch a story to a reporter, and respond to a crisis step by step
  • Identify the tools, equipment and technology used on the job
  • Apply core safety, compliance and professional standards
  • Map your path into the field, including credentials such as Accreditation in Public Relations (APR)

Course syllabus

10 modules, about 10 hours in total.

MODULE 01Introduction to the Public Relations Specialist Role50 min
  • What public relations specialists do and why the role matters
  • Where they work: settings, employers and teams
  • Pay, job outlook and the career ladder
  • Professional and ethical expectations
MODULE 02A Day on the Job35 min
  • A realistic shift, start to finish
  • Schedules, shifts and workload
  • Working with supervisors, coworkers and customers
  • The best and hardest parts of the job
MODULE 03Essential Public Relations Specialist Vocabulary1 hr
  • Key term: Press release
  • Key term: Pitch
  • Key term: Media kit
  • Key term: Earned media
  • Key term: Spokesperson
  • Plus 10 more terms with practice drills
MODULE 04Core Duties and Responsibilities1 hr
  • Write press releases and statements
  • Pitch stories to journalists
  • Manage social media and website content
  • Prepare spokespeople for interviews
  • Plan events and announcements
MODULE 05Common Tasks, Step by Step2 hr 10 min
  • How to write a press release
  • How to pitch a story to a reporter
  • How to respond to a crisis
  • Common mistakes and how to avoid them
MODULE 06Tools, Equipment and Technology50 min
  • Media databases such as Cision or Muck Rack
  • Social media platforms
  • Content management systems
  • Media monitoring tools
  • Presentation software
MODULE 07Safety, Compliance and Professional Standards1 hr 10 min
  • Protect confidential information
  • Avoid misleading statements
  • Follow disclosure rules
  • Manage stress during crises
MODULE 08Skills Employers Look For50 min
  • Writing
  • Media relations
  • Crisis communication
  • Communication
  • Relationship building
MODULE 09Launching Your Public Relations Specialist Career50 min
  • Education and training pathways
  • Credential overview: Accreditation in Public Relations (APR)
  • Credential overview: Certificate in Principles of Public Relations
  • Resume and interview preparation
  • Your first 90 days on the job
MODULE 10Final Knowledge Check50 min
  • Comprehensive practice exam with explanations
  • Certificate of completion on passing

Who this training is for

  • Students: find out what the public relations specialist job is really like before choosing a program or major.
  • Career changers: test-drive the field and build vocabulary and confidence before investing in formal training.
  • New hires and employers: shorten ramp-up time with a consistent foundation for every new public relations specialist.

Pricing

$89.99 per learner. Buying for a team? Volume pricing applies automatically from 2 learners.

SeatsDiscount
2 to 101% off
11 to 202% off
21 to 503% off
51 to 1005% off
101 to 2507% off
251 to 5008% off
501 to 1,00010% off

Free preview lessons

Sample the course material for free:

Why train for this career

Public relations specialists create and maintain a favorable public image for organizations, writing press releases, managing media relations and handling communications. BLS reports a median wage of $74,750 (May 2025) and about 23,000 openings per year. Read the full public relations specialist career profile or see salary details.

Enroll in Public Relations Specialist Training

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Course Public Relations Specialist Training · 10 hours · $89.99 per learner

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Public Relations Specialist training FAQ
How long is the Public Relations Specialist training?
About 10 hours, online, self-paced. You get 12 months of LMS access, so you can learn around work or school.
How much does the Public Relations Specialist training cost?
$89.99 per learner. Volume pricing applies automatically from 2 learners, up to 10% off for large groups.
Is the course online?
Yes. The course runs on our online learning platform (LMS). After you enroll, we email your login details.
Will this course make me a licensed or certified public relations specialist?
No. This is a general career-preparation course. It does not by itself grant a state license, national certification or academic credit. It is designed to help you understand the job and prepare for the formal training, exams and interviews that follow.
Who is this course for?
Students exploring careers, adults changing careers, new hires who want a faster ramp-up, and employers onboarding public relations specialists.
How do I enroll?
Use the enrollment form on this page. It opens a pre-filled email to our team, and we reply with your payment link or invoice and your LMS access. You can also call 1-866-429-6742.
Do you offer group or employer pricing?
Volume pricing from 2 seats. Choose “My team or employees” on the form or visit our employer training page.
What do I receive when I finish?
Certificate of completion from Career Education Institute after you pass the final knowledge check.


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