Salary guide
Public Relations Specialist Salary & Pay Scale (2026)
What public relations specialists earn per year, per hour and per month, with the full percentile range, the factors that move pay and how to earn more.
The median public relations specialist salary in the U.S. is $74,750 per year, or $35.94 per hour, based on Bureau of Labor Statistics data for May 2025. The lowest-paid 10% earned under $44,110, while the top 10% earned more than $135,150.
Pay data: BLS OEWS, May 2025 · Outlook: BLS 2025–35 · Checked October 15, 2026
Public Relations Specialist pay scale
| Percentile | Annual | Hourly* | What it usually reflects |
|---|---|---|---|
| 10th percentile | $44,110 | $21.21 | Typical for new workers, part-time markets and lower-paying settings |
| 25th percentile | $56,260 | $27.05 | Early career, a year or two of experience |
| Median (50th) | $74,750 | $35.94 | Mid-career: half earn more, half earn less |
| 75th percentile | $100,370 | $48.25 | Experienced workers, specialists and higher-paying employers |
| 90th percentile | $135,150 | $64.98 | Top earners: senior, specialized, supervisory or high-cost areas |
*Hourly figures are annual wages divided by 2,080 hours. Percentile descriptions are general patterns, not guarantees.
Monthly and biweekly pay
| Pay period | At 25th percentile | At median | At 75th percentile |
|---|---|---|---|
| Per year | $56,260 | $74,750 | $100,370 |
| Per month | $4,688 | $6,229 | $8,364 |
| Every two weeks | $2,164 | $2,875 | $3,860 |
| Per week | $1,082 | $1,438 | $1,930 |
Gross pay before taxes and deductions.
What affects public relations specialist pay
- Portfolio strength and client list
- Industry (advertising, film, tech and corporate roles often pay more)
- Freelance rates versus salaried positions
- Software skills such as Adobe Creative Cloud, DaVinci Resolve or Pro Tools
- Geography and cost of living: metropolitan areas and some states pay well above the national median
How to earn more as a public relations specialist
- Get credentialed: Accreditation in Public Relations (APR), Certificate in Principles of Public Relations, Social media certifications.
- Build specialty experience: Manage media relations.
- Move up: roles such as pr manager and communications director typically pay more.
- Negotiate: research local pay and use our salary negotiation guide.
Public Relations Specialist pay vs. related careers
Job outlook
BLS projects employment of public relations specialists to change by +1.8% from 2025–35, slower than average compared with the 3.5% average for all occupations. About 23,000 openings are projected each year, on average, including openings to replace workers who retire or change occupations.
About this data
Figures come from the BLS Occupational Employment and Wage Statistics survey (May 2025), which covers wage and salary workers nationwide under SOC code 27-3031 (“Public relations specialists”). Wages exclude self-employment income, overtime and most bonuses unless they are part of regular pay. We refresh these numbers when BLS releases new estimates each spring.
Public Relations Specialist salary FAQ
How much does a public relations specialist make per hour?
The median hourly wage for public relations specialists was $35.94 in May 2025 (BLS). Hourly pay for the lowest 10% was about $21.21 and the top 10% earned about $64.98 or more.
How much does a public relations specialist make a month?
At the median annual wage of $74,750, that works out to about $6,229 per month before taxes, or about $2,875 every two weeks.
What is the starting salary for a public relations specialist?
New public relations specialists often start near the lower end of the range. The 10th percentile was $44,110 and the 25th percentile was $56,260 per year in May 2025. Starting pay depends on location, employer and credentials.
How can public relations specialists earn more?
Common ways include earning Accreditation in Public Relations (APR) and Certificate in Principles of Public Relations, gaining specialty experience, taking shifts or roles with premium pay, and moving up the career ladder to roles such as pr manager.
Sources
- U.S. Bureau of Labor Statistics, BLS Occupational Employment and Wage Statistics (OEWS), May 2025, SOC 27-3031 (Public relations specialists).
- U.S. Bureau of Labor Statistics, BLS Employment Projections, Table 1.2 (2025–35).
- O*NET OnLine summary for Public relations specialists (U.S. Department of Labor).
- BLS Occupational Outlook Handbook.
Reviewed by the Career Education Institute Curriculum Team. Pay figures are national estimates; local pay varies. See our editorial policy.