FAQ
Public Relations Specialist FAQ
Answers to the most common questions about working as a public relations specialist.
Straight answers to the questions people ask most about becoming a public relations specialist: pay, training time, degrees, certifications and whether it’s a good career.
9 questions about public relations specialists
Do PR specialists need a degree?
Usually.
What is the APR?
PRSA’s Accreditation in Public Relations.
Is PR stressful?
It can be, especially during crises.
How much does a public relations specialist make?
The median annual wage for public relations specialists was $74,750 ($35.94 per hour) in May 2025, according to the U.S. Bureau of Labor Statistics. The lowest 10% earned less than $44,110 and the highest 10% earned more than $135,150.
How long does it take to become a public relations specialist?
Most people need about 4 years of training. A bachelor’s degree in public relations, communications, journalism or marketing is typical.
Do you need a degree to be a public relations specialist?
Usually. BLS lists a bachelor’s degree as typical, and strong writing samples and internships matter.
Is public relations specialist a good career?
It can be, depending on your goals. Employment is projected to change +1.8% from 2025–35 (slower than average), with about 23,000 openings each year. Upsides include creative writing and strategy; a common challenge is that crisis stress.
What skills does a public relations specialist need?
Key technical skills include writing, media relations, crisis communication, and social media. Employers also value communication, relationship building, and composure.
What certifications are available for public relations specialists?
Common credentials include Accreditation in Public Relations (APR), Certificate in Principles of Public Relations, Social media certifications, and Crisis communication training. Requirements vary by state and employer.
Still deciding?
Try the Public Relations Specialist fit quiz, compare with Journalist, or explore Public Relations Specialist training.
Sources
- U.S. Bureau of Labor Statistics, BLS Occupational Employment and Wage Statistics (OEWS), May 2025, SOC 27-3031 (Public relations specialists).
- U.S. Bureau of Labor Statistics, BLS Employment Projections, Table 1.2 (2025–35).
- O*NET OnLine summary for Public relations specialists (U.S. Department of Labor).
- BLS Occupational Outlook Handbook.
Reviewed by the Career Education Institute Curriculum Team. Pay figures are national estimates; local pay varies. See our editorial policy.