How to write a press release
Clear releases get coverage.
6 steps →How-to guides
Public Relations Specialist How-To Guides
Step-by-step guides to common public relations specialist tasks: the practical side of the job.
Common public relations specialist tasks
Step-by-step overviews of tasks public relations specialists perform regularly. Use them to understand the job, prepare for training or refresh your memory.
How to pitch a story to a reporter
Targeted pitches get responses.
6 steps →How to respond to a crisis
Fast, honest communication protects trust.
6 steps →Before you practice
Learn every core task
Our Public Relations Specialist training walks through these procedures and more, alongside vocabulary, safety and career-launch lessons.