Public Relations Specialist how-to
How to Pitch a Story to a Reporter
Targeted pitches get responses.
Quick answer
Targeted pitches get responses. In short: research; personalize; keep, then complete the remaining steps below.
Step by step
Research the reporter’s beat.
Personalize the pitch.
Keep it short.
Explain why it matters to their audience.
Offer sources and visuals.
Follow up once.
Safety reminders for public relations specialists
- Protect confidential information
- Avoid misleading statements
- Follow disclosure rules
- Manage stress during crises
Key terms
Press release · Pitch · Media kit · Earned media · Spokesperson · Talking points: see the full public relations specialist glossary.