Free practice test

Public Relations Specialist Practice Test

Check what you know about the public relations specialist job with 15 free questions and instant explanations.

Updated By the Career Education Institute Curriculum Team
About this practice test

15 multiple-choice questions on public relations specialist knowledge, safety and vocabulary. Submit to see your score and explanations, or open any question’s answer as you go. Nothing is saved or shared.

Question 1 of 15Earned media is:
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Answer: Coverage you don’t pay for. It’s earned through pitching.

Question 2 of 15An embargo:
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Answer: Delays publication until a set time. It sets release timing.

Question 3 of 15A press release should lead with:
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Answer: The news. News first.

Question 4 of 15Boilerplate is:
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Answer: Standard company description. It appears in releases.

Question 5 of 15In a crisis, respond:
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Answer: Quickly and honestly. Speed and honesty matter.

Question 6 of 15Which term matches this definition: “A story idea sent to journalists.”
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Answer: Pitch. Pitch: A story idea sent to journalists.

Question 7 of 15What does “Talking points” mean?
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Answer: Key messages.. Talking points: Key messages.

Question 8 of 15Which term matches this definition: “An opinion article.”
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Answer: Op-ed. Op-ed: An opinion article.

Question 9 of 15What does “Boilerplate” mean?
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Answer: Standard company description.. Boilerplate: Standard company description.

Question 10 of 15Which term matches this definition: “Coverage compared with competitors.”
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Answer: Share of voice. Share of voice: Coverage compared with competitors.

Question 11 of 15What does “Embargo” mean?
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Answer: A request not to publish until a set time.. Embargo: A request not to publish until a set time.

Question 12 of 15Which term matches this definition: “A person who speaks for an organization.”
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Answer: Spokesperson. Spokesperson: A person who speaks for an organization.

Question 13 of 15What does “Media list” mean?
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Answer: Journalists to contact.. Media list: Journalists to contact.

Question 14 of 15Which term matches this definition: “Coverage you don’t pay for.”
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Answer: Earned media. Earned media: Coverage you don’t pay for.

Question 15 of 15What does “Stakeholder” mean?
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Answer: Anyone affected by an organization.. Stakeholder: Anyone affected by an organization.

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