Public Relations Specialist how-to

How to Write a Press Release

Clear releases get coverage.

Updated By the Career Education Institute Curriculum Team
Quick answer

Clear releases get coverage. In short: write; lead; answer, then complete the remaining steps below.

Step by step

  1. Write a strong headline.

  2. Lead with the news in the first sentence.

  3. Answer who, what, when, where and why.

  4. Add a quote.

  5. Include the boilerplate and contact.

  6. Proofread carefully.

Safety reminders for public relations specialists

  • Protect confidential information
  • Avoid misleading statements
  • Follow disclosure rules
  • Manage stress during crises

Press release · Pitch · Media kit · Earned media · Spokesperson · Talking points: see the full public relations specialist glossary.

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