Editor how-to

How to Write a Headline That Gets Read

Headlines decide clicks.

Updated By the Career Education Institute Curriculum Team
Quick answer

Headlines decide clicks. In short: find; use; be, then complete the remaining steps below.

Step by step

  1. Find the news.

  2. Use active verbs.

  3. Be specific.

  4. Keep it short.

  5. Avoid clickbait.

  6. Check accuracy.

Safety reminders for editors

  • Avoid defamation
  • Check facts
  • Respect copyright
  • Protect sources

Deadline · Style guide · Byline · Copyright · Freelance · Copyedit: see the full editor glossary.

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