Glossary
Public Relations Manager Terms & Vocabulary
15 essential public relations manager terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key public relations manager vocabulary
These 15 terms come up constantly in public relations manager training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- Crisis plan
- Plan for emergencies.
- Donor stewardship
- Keeping donors engaged.
- Earned media
- Free coverage.
- Embargo
- Release time limit.
- Media kit
- Press materials.
- Media training
- Preparing spokespeople.
- Messaging
- Core messages.
- Owned media
- Your own channels.
- Paid media
- Ads.
- Press release
- Official announcement.
- Sentiment
- Positive or negative tone.
- Coverage compared to competitors.
- Spokesperson
- Official voice.
- Stakeholder
- Interested party.
- Talking points
- Key messages.
Practice these terms
Test yourself with the free Public Relations Manager practice test: it includes vocabulary questions built from this list. For a complete course, see Public Relations Manager training.
Browse terms from every career in our career glossary.