Free practice test

Public Relations Manager Practice Test

Check what you know about the public relations manager job with 15 free questions and instant explanations.

Updated By the Career Education Institute Curriculum Team
About this practice test

15 multiple-choice questions on public relations manager knowledge, safety and vocabulary. Submit to see your score and explanations, or open any question’s answer as you go. Nothing is saved or shared.

Question 1 of 15Earned media is:
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Answer: Free coverage. Term.

Question 2 of 15An embargo:
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Answer: Limits release timing. Media.

Question 3 of 15In a crisis, say:
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Answer: What you know and don’t. Communication.

Question 4 of 15Tie PR to:
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Answer: Business goals. Measurement.

Question 5 of 15Talking points are:
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Answer: Key messages. Term.

Question 6 of 15Which term matches this definition: “Press materials.”
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Answer: Media kit. Media kit: Press materials.

Question 7 of 15What does “Donor stewardship” mean?
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Answer: Keeping donors engaged.. Donor stewardship: Keeping donors engaged.

Question 8 of 15Which term matches this definition: “Core messages.”
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Answer: Messaging. Messaging: Core messages.

Question 9 of 15What does “Spokesperson” mean?
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Answer: Official voice.. Spokesperson: Official voice.

Question 10 of 15Which term matches this definition: “Ads.”
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Answer: Paid media. Paid media: Ads.

Question 11 of 15What does “Earned media” mean?
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Answer: Free coverage.. Earned media: Free coverage.

Question 12 of 15Which term matches this definition: “Key messages.”
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Answer: Talking points. Talking points: Key messages.

Question 13 of 15What does “Share of voice” mean?
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Answer: Coverage compared to competitors.. Share of voice: Coverage compared to competitors.

Question 14 of 15Which term matches this definition: “Positive or negative tone.”
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Answer: Sentiment. Sentiment: Positive or negative tone.

Question 15 of 15What does “Stakeholder” mean?
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Answer: Interested party.. Stakeholder: Interested party.

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