Public Relations Manager how-to
How to Measure a PR Campaign
Measurement proves value.
Quick answer
Measurement proves value. In short: set; track; track, then complete the remaining steps below.
Step by step
Set goals first.
Track coverage.
Track share of voice.
Track sentiment.
Track business outcomes.
Report.
Safety reminders for public relations managers
- Follow disclosure rules
- Protect confidential info
- Avoid misleading claims
- Follow fundraising ethics
Key terms
Earned media · Owned media · Paid media · Press release · Media kit · Talking points: see the full public relations manager glossary.