Public Relations Manager how-to
How to Respond to a PR Crisis in the First Hour
The first hour shapes the story.
Quick answer
The first hour shapes the story. In short: gather; convene; draft, then complete the remaining steps below.
Step by step
Gather facts.
Convene the crisis team.
Draft a holding statement.
Notify key stakeholders.
Monitor coverage.
Update often.
Safety reminders for public relations managers
- Follow disclosure rules
- Protect confidential info
- Avoid misleading claims
- Follow fundraising ethics
Key terms
Earned media · Owned media · Paid media · Press release · Media kit · Talking points: see the full public relations manager glossary.