Public Relations Manager how-to

How to Media-Train an Executive

Prepared leaders come across better.

Updated By the Career Education Institute Curriculum Team
Quick answer

Prepared leaders come across better. In short: set; practice; teach, then complete the remaining steps below.

Step by step

  1. Set key messages.

  2. Practice tough questions.

  3. Teach bridging.

  4. Record a mock interview.

  5. Review the video.

  6. Repeat.

Safety reminders for public relations managers

  • Follow disclosure rules
  • Protect confidential info
  • Avoid misleading claims
  • Follow fundraising ethics

Earned media · Owned media · Paid media · Press release · Media kit · Talking points: see the full public relations manager glossary.

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