Glossary
Account Executive Terms & Vocabulary
15 essential account executive terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key account executive vocabulary
These 15 terms come up constantly in account executive training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- Churn
- Customers who leave.
- Close
- Winning a deal.
- Decision maker
- The person who approves purchases.
- Demo
- A product demonstration.
- Discovery call
- A meeting to understand needs.
- Forecast
- Predicted sales.
- Lead
- A potential customer.
- MRR/ARR
- Monthly or annual recurring revenue.
- Objection
- A buyer’s concern.
- Pipeline
- Deals in progress.
- Proposal
- A written offer.
- Qualified lead
- A lead that fits buying criteria.
- Quota
- A sales target.
- SDR
- Sales development representative.
- Upsell
- Selling more to existing clients.
Practice these terms
Test yourself with the free Account Executive practice test: it includes vocabulary questions built from this list. For a complete course, see Account Executive training.
Browse terms from every career in our career glossary.