Fundraiser how-to

How to Make a Major Gift Ask

Good asks are planned and personal.

Updated By the Career Education Institute Curriculum Team
Quick answer

Good asks are planned and personal. In short: know; pick; set, then complete the remaining steps below.

Step by step

  1. Know the donor’s interests.

  2. Pick the right project.

  3. Set a specific amount.

  4. Make the ask clearly.

  5. Pause and listen.

  6. Follow up promptly.

Safety reminders for fundraisers

  • Protect donor data
  • Follow ethical fundraising standards
  • Be honest about gift use
  • Travel safely to meetings

Major gift · Annual fund · Planned giving · Prospect · Cultivation · Solicitation: see the full fundraiser glossary.

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