Fundraiser how-to

How to Thank a Donor Well

Great stewardship builds loyalty.

Updated By the Career Education Institute Curriculum Team
Quick answer

Great stewardship builds loyalty. In short: thank; personalize; share, then complete the remaining steps below.

Step by step

  1. Thank quickly.

  2. Personalize the message.

  3. Share impact.

  4. Call for larger gifts.

  5. Invite donors to see programs.

  6. Report on results.

Safety reminders for fundraisers

  • Protect donor data
  • Follow ethical fundraising standards
  • Be honest about gift use
  • Travel safely to meetings

Major gift · Annual fund · Planned giving · Prospect · Cultivation · Solicitation: see the full fundraiser glossary.

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