Graphic Designer how-to
How to Design a Logo
Great logos are simple, memorable and versatile.
Quick answer
Great logos are simple, memorable and versatile. In short: research; sketch; choose, then complete the remaining steps below.
Step by step
Research the brand, audience and competitors.
Sketch many rough ideas.
Choose the strongest concepts.
Build them as vectors.
Test in black and white and at small sizes.
Present options with mockups.
Safety reminders for graphic designers
- Set up an ergonomic workstation
- Take screen breaks
- Respect copyright and licensing
- Back up files
Key terms
Typography · Kerning · Hierarchy · White space · CMYK · RGB: see the full graphic designer glossary.