Retail Sales Associate how-to
How to Help a Customer Find the Right Product
Questions turn browsing into buying.
Quick answer
Questions turn browsing into buying. In short: greet; ask; listen, then complete the remaining steps below.
Step by step
Greet the customer within a few seconds.
Ask open questions about what they need.
Listen and narrow down options.
Show two or three good choices.
Explain benefits, not just features.
Suggest a helpful add-on and guide them to checkout.
Safety reminders for retail sales associates
- Lift boxes with your legs
- Use ladders safely in stockrooms
- Follow loss prevention policies and never confront shoplifters
- Keep aisles clear
Key terms
Conversion rate · Average transaction value (ATV) · Units per transaction (UPT) · Upsell · Add-on · Planogram: see the full retail sales associate glossary.