Glossary
Sales Manager Terms & Vocabulary
15 essential sales manager terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.
Key sales manager vocabulary
These 15 terms come up constantly in sales manager training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.
- Account plan
- A strategy for a major customer.
- Attainment
- Percentage of quota reached.
- Churn
- Customers lost.
- Commission plan
- How reps are paid on sales.
- CRM hygiene
- Keeping CRM data accurate.
- Deal review
- Examining a deal’s status.
- Forecast
- Predicted revenue.
- Leading indicator
- An early sign of future results.
- Pipeline coverage
- Pipeline value relative to quota.
- Quota
- A sales target.
- Ramp time
- Time for new reps to become productive.
- Sales cycle
- Time from first contact to close.
- Sales enablement
- Tools and training for reps.
- Territory plan
- A plan for covering accounts.
- Win rate
- Percentage of deals won.
Practice these terms
Test yourself with the free Sales Manager practice test: it includes vocabulary questions built from this list. For a complete course, see Sales Manager training.
Browse terms from every career in our career glossary.