Technical Sales Representative how-to
How to Present Clinical Data to a Physician
Credible presentations build trust.
Quick answer
Credible presentations build trust. In short: know; focus; present, then complete the remaining steps below.
Step by step
Know the study design and results.
Focus on outcomes relevant to the physician.
Present data accurately and fairly.
Stay within approved uses.
Answer questions honestly.
Follow up with materials.
Safety reminders for technical sales representatives
- Follow hospital and OR rules
- Comply with industry regulations such as the Sunshine Act
- Never promote off-label uses
- Drive safely between accounts
Key terms
Territory · Key opinion leader · Case coverage · Formulary · Value analysis committee · Clinical data: see the full technical sales representative glossary.