Glossary

Wholesale Sales Representative Terms & Vocabulary

15 essential wholesale sales representative terms with plain-English definitions: the vocabulary you’ll hear in training and on day one.

Updated By the Career Education Institute Curriculum Team
Key wholesale sales representative vocabulary

These 15 terms come up constantly in wholesale sales representative training, on the job and in interviews. Knowing them helps you follow instructions, document accurately and sound prepared.

Account
A customer business.
Commission
Pay based on sales.
Distributor
A company that buys and resells products.
Key account
A major customer.
Lead time
Time to deliver an order.
Line
A product line a rep carries.
Manufacturer’s rep
An independent agent selling for manufacturers.
Margin
Profit on a sale.
Promotion
A temporary price or offer.
Purchase order
A customer’s order.
Quota
A sales goal.
Route
The planned order of visits.
Samples
Products given to try.
Shelf placement
Where products sit in a store.
Territory
A geographic or account area.

Practice these terms

Test yourself with the free Wholesale Sales Representative practice test: it includes vocabulary questions built from this list. For a complete course, see Wholesale Sales Representative training.

Browse terms from every career in our career glossary.

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