Skills
Wholesale Sales Representative Skills & Tools
The technical skills, people skills and tools employers look for in wholesale sales representatives, and how to build and show them.
Wholesale Sales Representatives need technical skills such as product knowledge, territory management, and negotiation, plus people skills like relationship building and persistence. They also use tools such as CRM and order apps and Laptops and tablets.
Technical (hard) skills
- Product knowledge
- Territory management
- Negotiation
- Order management
- CRM use
- Pricing and margins
People (soft) skills
- Relationship building
- Persistence
- Communication
- Self-motivation
Tools, equipment and technology
- CRM and order apps
- Laptops and tablets
- Product samples
- Company vehicles
- Pricing tools
- Route planning apps
Skills in action: common tasks
These step-by-step guides show how wholesale sales representatives put their skills to work:
How to show these skills on a resume
- Lead your skills section with the technical skills from the job posting, for example, “Product knowledge” and “Territory management.”
- Prove soft skills with results: instead of listing “relationship building,” describe a situation where you used it.
- List credentials such as Certified Professional Manufacturers’ Representative (CPMR) near the top, with the issuing organization and date.
- Use the employer’s vocabulary. Our wholesale sales representative glossary covers the terms hiring managers expect.
How to build these skills
Formal training, supervised practice and certification are the most direct routes. Our Wholesale Sales Representative training introduces each of these skills with plain-language lessons, procedures and a final knowledge check: a strong foundation before hands-on training or your first day.