Wholesale Sales Representative how-to
How to Present a New Product
Focus on how the product helps the customer.
Quick answer
Focus on how the product helps the customer. In short: research; explain; show, then complete the remaining steps below.
Step by step
Research the customer’s business.
Explain the problem the product solves.
Show samples or demos.
Share pricing and margins.
Answer objections.
Ask for the order.
Safety reminders for wholesale sales representatives
- Drive safely and avoid phone use
- Lift samples properly
- Follow site safety rules when visiting customers
- Manage time to prevent burnout
Key terms
Territory · Account · Margin · Distributor · Manufacturer’s rep · Line: see the full wholesale sales representative glossary.